Industrial Design

Approaching new product development collaboratively to create end-user focused products

Design matters! It can make the difference between success and failure of a product in the market. Our Industrial Design team helps create the emotional connection between product and consumer. We help make products more desirable, encourage ownership, and build brand loyalty.

Before we put pen to paper (or stylus to tablet), we like to capture the Voice of the Customer to capture insights into user needs and features that are meaningful to the end user. We use a variety of qualitative research methods including ethnographies, in-depth interviews, shop-alongs, and experiential research. We immerse ourselves in the end user’s environment to gain empathy. From what we learn and experience, we translate those insights into various concepts that will go through a vetting process prior to locking down a final design.

Industrial Designers With The Expertise You Need

Good design starts with good information. With a combined decades of experience, our team has a deep knowledge of emerging technologies and cutting-edge materials that lead to exciting product solutions and innovations.

  • Design Thinking
  • Qualitative Research
  • Voice of Customer (VoC) Research
  • Competitive Breakdowns & Benchmarking
  • Concept Design Sprints
  • Concept Sketching
  • Product Styling
  • 3D Modeling & Visualization
  • 3D Computer Generated Rendering
  • Materials Exploration
  • Visual Brand Language (VBL)
  • Ergonomic Assessment & Design
  • Form Study Models
  • User Experience Design (UX)
  • Competitive Breakdowns & Benchmarking
  • User Interface Design (UI)
  • Form Study Models
  • Mockups & Prototypes

You need a product design firm that understands the intricate balance of aesthetics, user experience, product cost and manufacturability, along with business savviness and a knowledge of the target market. Our human-centered design process incorporates clients’ technical and business constraints while exploring the bounds of practicality. Our ID team blends style, usability, and manufacturability in equal parts for a smooth transition into development disciplines.

Our Work

Sunstar Crayola Toothbrush

The Overwatch team was asked by Sunstar to improve the design and assembly of the Crayola powered toothbrush....

LEARN MORE

Champro Batting Helmet

Champro approached Overwatch to design a baseball helmet to declare their independence from the ordinary....

LEARN MORE

Heathrow Scientific Universal Pipette Stand

Heathrow asked Overwatch to design a “universal” pipette stand....

LEARN MORE

Sagegreenlife Flourish Living Wall

In partnership with Sagegreenlife, Overwatch created the “Flourish” living wall, which is the perfect combination of beautiful form and convenient...

LEARN MORE

Heathrow Scientific MagFuge Centrifuge + Magnetic Stirrer

Overwatch was chosen to develop the industry’s first combined high-speed centrifuge and magnetic stirrer for Heathrow Scientific....

LEARN MORE

CoolStick Lacrosse Stick Head

CoolStick engaged Overwatch to create a patented women’s NCAA  lacrosse head that takes into account the rigors and violence of...

LEARN MORE

Heathrow Scientific Adjustable Test Tube Rack

Heathrow Scientific challenged Overwatch to design a low-cost test tube rack to hold multiple size tubes and vials....

LEARN MORE

Champro Catcher’s Leg Guard

Overwatch was tasked with developing a family of catcher’s leg guards....

LEARN MORE

Focal Point Facetta LED Troffer

Focal Point turned to Overwatch to assist with in the design the Facetta luminaire for a premium product category....

LEARN MORE