Industrial Design

Approaching new product development collaboratively to create end-user focused products

Design matters! It can make the difference between success and failure of a product in the market. Our Industrial Design team helps create the emotional connection between product and consumer. We help make products more desirable, encourage ownership, and build brand loyalty.

Before we put pen to paper (or stylus to tablet), we like to capture the Voice of the Customer to capture insights into user needs and features that are meaningful to the end user. We use a variety of qualitative research methods including ethnographies, in-depth interviews, shop-alongs, and experiential research. We immerse ourselves in the end user’s environment to gain empathy. From what we learn and experience, we translate those insights into various concepts that will go through a vetting process prior to locking down a final design.

Industrial Designers With The Expertise You Need

Good design starts with good information. With a combined decades of experience, our team has a deep knowledge of emerging technologies and cutting-edge materials that lead to exciting product solutions and innovations.

  • Design Thinking
  • Qualitative Research
  • Voice of Customer (VoC) Research
  • Competitive Breakdowns & Benchmarking
  • Concept Design Sprints
  • Concept Sketching
  • Product Styling
  • 3D Modeling & Visualization
  • 3D Computer Generated Rendering
  • Materials Exploration
  • Visual Brand Language (VBL)
  • Ergonomic Assessment & Design
  • Form Study Models
  • User Experience Design (UX)
  • Color, Material, Finish Design (CMF)
  • User Interface Design (UI)
  • Form Study Models
  • Mockups & Prototypes

You need a product design firm that understands the intricate balance of aesthetics, user experience, product cost and manufacturability, along with business savviness and a knowledge of the target market. Our human-centered design process incorporates clients’ technical and business constraints while exploring the bounds of practicality. Our ID team blends style, usability, and manufacturability in equal parts for a smooth transition into the technical disciplines.

Our Work

Midtronics MVT Battery Tester

Midtronics reached out to Overwatch for expertise in designing a new flagship product....

Champro Batting Helmet

Champro approached Overwatch to design a baseball helmet to declare their independence from the ordinary....

Wahl High Visibility Cordless Trimmer

Wahl selected Overwatch when they needed an experienced team to develop a new high end product....

Sagegreenlife Flourish Living Wall

Overwatch created the “Flourish” living wall, a perfect combination of beautiful form and convenient function....

Prince Castle Holding Bin

Overwatch was tasked to develop a next-generation holding bin for the Quick Serve Restaurant (QSR) kitchen....

Focal Point SEEM1

Overwatch was embedded with the Focal Point team to assist in creating an entirely new product family....

Sunstar Crayola Toothbrush

The Overwatch team was asked by Sunstar to improve the design and assembly of the Crayola powered toothbrush....

CoolStick Lacrosse Stick Head

CoolStick engaged Overwatch to create a patented women’s NCAA  lacrosse head that takes into account the rigors and violence of the sport....

Heathrow Scientific MagFuge Centrifuge + Magnetic Stirrer

Overwatch was chosen to develop the industry’s first combined high-speed centrifuge and magnetic stirrer....

Focal Point Facetta LED Troffer

Focal Point turned to Overwatch to assist with the design of a premium product....

Champro Catcher’s Mask

Overwatch was once again called in from the bullpen to create a great protective baseball product....


Overwatch was approached to help bring a unique dental appliance to market....