Industrial Design

Design matters! It can make the difference between success and failure of a product in the market. Our Industrial Design team helps create the emotional connection between product and consumer. We help make products more desirable, encourage ownership, and build brand loyalty.

Before we put pen to paper (or stylus to tablet), we like to capture the Voice of the Customer to capture insights into user needs and features that are meaningful to the end user. We use a variety of qualitative research methods including ethnographies, in-depth interviews, shop-alongs, and experiential research. We immerse ourselves in the end user’s environment to gain empathy. From what we learn and experience, we translate those insights into various concepts that will go through a vetting process prior to locking down a final design.